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Search Engine Optimization
Questions
Search engine optimization is an area
of web design with many unknowns, so we’ve included
the following basic questions you should ask of any
search engine optimization (SEO) firm.
1. "Do you specialize
in SEO?"
This field is demanding enough that you can expect a
specialist to be more up to date and an expert in current
best practices. Yes, we have experts on staff that specialize
in this area.
2. "Does your work reside
on your web site?"
A spam technique is to host questionable practices on
different web sites. No, our work is on our client's
web sites.
3. "Do you use doorway
pages, jump pages, or landing pages?"
Most of these pages are spam techniques and are risky
practices to try with the major search engines. No,
our search
engine optimization uses only your own information.
4. "Do you rely on a
software that automatically generates thousands of pages?"
Definitely a suspect practice. No, we hand code each
page to obtain results.
5. "Do you use a technique
that submits different pages from those that users see?"
Often a deceptive practice that major search engines
frown on. No, we do not cloak our client's web pages,
nor do we hide content from search engines. This practice
can lead to your web site being banned.
6. "Is link popularity
a focus?"
Be wary if you hear "we link your site to thousands
of web sites in our database." It's a fancy way
of saying we'll link your site to spam web sites. No,
although we create reciprocal links with related companies,
we do not create spam to artificially boost your rating.
7. "Will you guarantee
a top three listing?"
Be wary of claims of top listings. No firm can guarantee
a top three listing. If a SEO firm guarantees a top
listing, then they are trying to sell you advertising.
We work hard to obtain your listing and have had great
results in the past, but cannot make any guarantees.
8. "Do you submit to
1,000+ search engines?"
Be wary of services that spam your listing to search
engines. While some firms may promise to submit your
web site to 1,000 sites, these companies simply register
your web site using an automated computer program. This
does not achieve desired results.
How We Can Help
eResultz has extensive experience developing,
re-designing and optimizing web sites. Our expertise
can save you time and money while increasing your web
site traffic. Why have a web site if no one
can find it?
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CONTACT
US TO LEARN MORE