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How do I increase my web site's
ranking in search engines?
Search Engine Rankings
Studies have proven that web users do not look past
three pages of results when trying to find a relevant
site. If your web site is not within the top 30
results, your firm will not be found. This article details
how to improve your web site's rankings through four
basic techniques: having reciprocal links, adding
relevant content, editing your meta tags, and registering
your web site with search engines.
1. Reciprocal Links
As stated by Google, which provides over 80% of
search results, the best way to ensure a top listing
is for your web site to be linked to a lot of other
web sites. This is known as link popularity. Google's
automated search robots jump from page to page on the
Internet via hyperlinks. The more sites that link to
your firm, the more likely it is that Google will list
the firm's web site. To raise your web site's link popularity,
your firm needs to contact other legal web sites, search
engines, and web portals and ask for reciprocal links.
With each new relevant link, your web site increases
its rank.
2. Relevant Content
Most potential clients will not search for your
company or firm by name. Rather, potential clients
will search for a company or firm by typing in "attorney
florida workers' compensation" or "how do I implement
a labor law plan?" Search engines rank web sites
higher if they offer relevant content that contains
such words or subjects. For your company
or firm to be found, your site needs to offer authoritative
information through articles, newsletters, bulletin
alerts, links, statistics, and more. By offering
this information, the search engines will associate
your web site with key words that will allow potential
clients to find your site.
3. Edit your Meta Tags
Meta tags are HTML-coded information that search
engines look at when crawling on your web site for information.
In the simplest form, meta tags consist of a title,
a description, and relevant key words. To optimize the
web site, your firm should decide on the most important
words to place in title, keyword, and description meta
tags. In addition, your firm should create different
meta tags for each page of the web site. This will allow
each page to be indexed differently by the search engine,
thus creating several mini-web sites.
4. Register your Web Site
To capitalize on your company's or firm's link
popularity, meta tags, and content, your web site needs
be registered with the top search engines and as many
other web sites as possible. Your firm's web site
registration process should include:
A. Submission to free search
engines, including Google, Open Directory Project,
other major search engines/portals, and other community
and local search engines;
B. Submission to paid search engine, including
Yahoo!, Ask Jeeves, Inktomi, FAST, Overture, Looksmart,
Google AdWords;
C. Registration at portals or directories; and
D. Exchanging reciprocal links with professional organizations,
clients, trade groups, consultants, publishers, educational
institutions, and other relevant organizations.
How We Can Help
eResultz has extensive experience developing,
re-designing and optimizing web sites. Our expertise
can save you time and money while increasing your web
site traffic. Why have a web site if no one
can find it?
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PaperStreet Web Design
500 SW 9th Street
Fort Lauderdale, FL 33315
954.523.2181 (phone)
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CONTACT
US TO LEARN MORE